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Much has been said about large organisations transitioning towards greener practices. With the use of various media channels, brands crow about their sustainability efforts daily. This, interestingly, presents a slight dilemma, especially in the messaging. Are companies genuine about their intentions, or do they just want to be viewed positively?

A part of the issue is that there needs to be transparency as to why these efforts are needed in the first place, without the frills and decoration. Toyota understands this. The Japanese manufacturer has put solid and consistent green measures in place to minimize its carbon footprint, which we will explore here.

There are a variety of reasons why it is important to adopt green and eco-friendly practices. These include:

  • Resource Conservation: By going green, there is a priority placed on using natural resources such as raw materials, energy, and water. The domino effect is inevitable, and this highlights recycling and minimizes waste reduction.
  • Greenhouse Gas Emissions: Real efforts are being made to reduce greenhouse gas emissions. The efforts assist in extreme weather events, rising sea levels, and increasing temperatures.
  • Public Health Benefits: Not often spoken about, but very relevant, is how green practices affect the general health of the public. Air quality is improved with the reduction of pollution, and fewer water contaminants eventually lead to better health for communities.
  • Better innovation: Toyota is renowned the world over for its innovation, and green practices have contributed to it. The focus on eco-friendly practices has meant that we are naturally inclined to find and develop innovative technologies. Overall, it has resulted in improved service delivery and vehicles.
  • Compliance: Worldwide, governments have enforced very strict environmental regulations. Going green is preferable to facing legal consequences and even possible fines.
  • Cost-saving benefits: There are benefits to going green for any organization. By incorporating energy-efficient technologies, operational expenses can be reduced.

The question that remains is: How exactly has Toyota gone green throughout the years?


Several initiatives and technologies have been developed to ensure that Toyota remains at the forefront of eco-friendly practices. These include:

  • The assembling of hybrid and electric vehicles: Perhaps the most visible move to greener practices. Toyota pioneered this move with the introduction of the Toyota Prius. The range of hybrid and electric vehicles has increased over the years. Depending on the specific Toyota market, you may also have access to the Toyota Mirai, a fully electric variant!
  • Toyota Hybrid System: This innovation enhances fuel economy and is designed to minimize emissions. This focus on creating fuel-efficient vehicles positively impacts the environment.
  • Renewable Energy: Plenty of production facilities and even Toyota dealerships are focused on generating clean energy. Solar panels have been installed at many of these locations. Toyota has also partnered with many renewable energy providers, doubling down on its commitment to use clean energy.
  • Eco-friendly Manufacturing: In the same vein as clean energy, Toyota aims to achieve zero carbon emissions at their plants and promotes the use of eco-friendly materials whilst assembling their vehicles.
  • Sustainable Materials: Constant research and development is being done to use sustainable materials. Plant-based bioplastics, for example, are being utilised in the interior of many of Toyota’s vehicles.
  • Education: The most impressive measure that Toyota has taken is the consistent promotion of sustainable practises. The introduction of the Toyota Environmental Challenge 2050 is an excellent example of this. The organisation aims to promote recycling and address climate change.

Toyota’s range of hybrid vehicles is also available for a test drive! By locating the nearest CFAO Motors Toyota dealership, we encourage you to schedule an appointment with us.


Does Toyota have any other environmental strategies?

Absolutely. Toyota is currently switching trucks to low-carbon powertrains. They also actively encourage dealers and suppliers to lower their CO2 emissions.

Has Toyota had any notable achievements in sustainability?

Yes. By the year 2020, Toyota had reused and recycled more than 93% of all waste from materials used to build its vehicles.

Does Toyota have any ethical principles?

Yes. Toyota aims to create a very safe environment for all its employees. They also honour and respect everyone that works for the organisation.


  • Toyota Sustainability Goals
  • Toyota Environmental Challenge 2050
  • Toyota Sustainability Report
  • Toyota Environmentally Friendly Cars
  • Toyota Sustainability Strategy


It is always reaffirming to know that an organisation is not just concerned with making all the right noises when it comes to sustainability. Toyota acknowledges how impactful its position is, and leads the way in green innovation. Its competitors could take a few notes.

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