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Toyota South Africa Motors in partnership with its dealer network is excited to reveal its latest strategic arm of the growing Toyota Gazoo Racing Brand, with a first of its kind Gazoo Racing Dealer Zone.
This pilot programme aims to bring the ‘world of GR’ to fans’ backyard and build on the racing success achieved by Toyota Gazoo Racing on a global scale in formulas such as Rally Raid, Dakar, WRC, WEC, GTC and local Rally championships. The aim is to continue to grow GR as an iconic, global performance brand and provide customers with a tailored performance motoring experience.
The GR Zone concept follows on the GR HQ building at Zwartkops Raceway as part of the ever-expanding GR portfolio in South Africa.
Purpose
Utilizing bespoke shop fitment, merchandise area, digital features and a race-like environment, the GR Zone will be the one-stop-shop for motoring enthusiast to come experience the GR Brand within their community.
The GR Zone will be easily identifiable by bespoke external signage that will appeal to passers-by and signal the dealerships GR credentials.
It will feature state of the art technology that takes advantage of the broadening GR and GR Sport product offerings and provide an interactive space where guests can engage with the GR product line and brand.
At present the GR product line-up consists of three bespoke GR models (GR86, GR Supra and GR Yaris) and three GR Sport models (Corolla Cross GR-S, Hilux GR-S and Land Cruiser 300 GR-S). The exhilarating GR Corolla is due to make its local debut later this month, which will give fans a total of seven GR models to choose from.
Fundamentally, the GR Zone will also host specially trained technical and sales personnel to support guests interacting with the brand for the first time.
Expansion
More points are being considered across the country and neighbouring TSAM affiliate markets. This will be an exclusive opportunity and limited to a select few dealers who are strategically located to grow the GR Brand.