REEDS is extremely excited to announce that Isuzu was awarded second place in the Brand of the Year category at the Consumer Awards during a gala event held at the Kyalami Grand Prix circuit on 6 February 2020. The #CarsAwards – now in its 5th year – was conceived to be South Africa’s definitive automotive awards programme and it has steadily grown in stature, reach and influence with the support of WesBank, South Africa’s largest vehicle finance provider.

The Isuzu team is very proud of this achievement, since the award in question is based on information provided by consumers alone, i.e. the South African people who drive Isuzu trucks and bakkies. Most of the other categories are decided by a combination of votes from consumers, journalists, celebrities and social media influencers.

According to, the test team that weighed in on the rest of the awards included their own road test team members, as well as respected guest judges that joined them for back-to-back testing at Gerotek in Gauteng in November. This judging panel was built to include a balance of motoring expertise (particularly in the first two phases of the programme, which determine the finalists) and respected non-motoring, highly analytical media professionals, who, in many ways, represent the consumer at the test days.

Fun fact - in no fewer than five of the 13 categories the judges’ favourites did not win, due to the impact of data from the Ownership Satisfaction Survey, which was provided by everyday South African drivers. The data was based on owners’ experiences of their vehicles (less than five years old and serviced through franchised outlets).

DID YOU KNOW?Isuzu bakkie owners were the first SA motorists to ever benefit from the use of rack-and-pinion steering and independent front suspension, and when local pickup enthusiasts demanded a body-on-frame SUV with bakkie capabilities, Isuzu delivered the debut model in 1998. It’s this kind of innovation that keeps Isuzu front and centre.

The REEDS team looks forward to many more decades of working side-by-side with Isuzu to bring South African motorists the durability, reliability and capability they require to tackle our beautiful but challenging terrain. Keen to get behind the wheel of one of these legendary vehicles? Get in touch with a representative at your closest REEDS branch today to discuss your requirements - our expert team is standing by to organise a test drive and inform you of any exclusive in-store offers.