A Celebration of Two Decades in South Africa

Marking Two Decades of Success and Embracing the Spirit of ‘Together We Rise’

Mahindra celebrates 20 years of growth, investment, and impact in South Africa
Fusion Fest showcases Mahindra’s evolution and its commitment to the next generation. The XUV 3XO and ‘Discover the X’ philosophy highlight Mahindra’s dedication to innovation and accessibility.

Pretoria, 23 February 2025
Mahindra South Africa proudly marked 20 years in the country with Mahindra Fusion Fest, a grand celebration blending business, culture, and community. This landmark event not only honoured the brand’s achievements but also set the stage for a bold and transformative third decade.

The event was graced by the Honourable Deputy President of South Africa, Mr Paul Mashatile, reinforcing the importance of cultural unity, innovation, and Mahindra’s expanding role in the local automotive industry.

Mr Mashatile highlighted how South Africa’s diverse cultural landscape resonates with Mahindra’s philosophy of fusion—bringing different elements together to create something extraordinary. “Diverse people unite,” he stated, echoing the festival’s central theme of collaboration and progress.

Two Decades of Growth and Innovation in South Africa

Since entering the South African market in 2004, Mahindra has become one of the fastest-growing automotive brands in the country, with:

• Over 100,000 satisfied customers
• A nationwide network of 95 dealerships
• A strong presence across sub-Saharan Africa

Mahindra has invested heavily in the region, including local assembly facilities, dealer expansion, and training programmes to enhance the customer experience. The company’s Dube TradePort assembly plant in Durban, established in 2018, recently produced its 20,000th locally assembled vehicle, underscoring Mahindra’s long-term commitment to South Africa.

Now, with the XUV 3XO, Mahindra is set to expand into the compact SUV segment, offering an accessible, technology-driven, and stylish vehicle that embodies the spirit of exploration and adventure.

Mahindra Fusion Fest: A Celebration of Music, Art, and Innovation

The Mahindra Fusion Fest was a first-of-its-kind cultural festival, bringing together over 7,000 attendees for a vibrant showcase of music, fashion, and art.

Key highlights included:

• The ‘Discover the X Line by Thula Sindi’ fashion collection, inspired by the XUV 3XO
• The unveiling of three exclusive Thula Sindi Edition XUV 3XO SUVs, merging automotive design with contemporary fashion
• The Mahindra Music Talent Search and Fashion Talent Initiative, providing young South African artists and designers a platform to showcase their creativity
• A one-of-a-kind art experience, featuring a monumental sculpture created by university students and live graffiti murals from young street artists

Beyond the Festival: Mahindra’s Commitment to South Africa

True to its ‘Rise’ philosophy, Mahindra’s impact goes beyond vehicles and entertainment. Funds raised from Fusion Fest were donated to 10 major charities, ensuring the event’s legacy extends far beyond the celebration itself.

“As we enter our third decade in South Africa, our mission remains the same: to drive innovation, embrace the country’s dynamic spirit, and uplift the communities that have supported us,” says Rajesh Gupta, CEO of Mahindra South Africa.

With Fusion Fest marking a cultural milestone and the XUV 3XO leading Mahindra’s expansion into new segments, the next decade promises even greater innovation and impact.

Explore Mahindra’s Range with CFAO Mobility

• New Mahindra Vehicles – Explore the latest models, including the XUV 3XO.
• Used Mahindra Vehicles – Find high-quality, pre-owned Mahindra vehicles.
• Mahindra Services – Book a service and keep your Mahindra running at peak performance.

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